Resume

Nokia — Toronto, ON case study →

Sales operations specialist (internal tools & automation) · Jun 2024 – Present

• Built a self-serve Power App used by 80+ stakeholders across 7 regions for quarterly executive reporting — eliminating a manual collection process that consumed one finance analyst's entire workday, every day of quarter-end close.
• Migrated all sales reporting from Salesforce Analytics to Power BI for 150+ users — owned data modeling, transformation logic (SQL/DAX), and the global stakeholder rollout end-to-end.
• Own every tool through its full lifecycle — translating vague requests from sales and finance leadership into scoped requirements, then executive demos, global rollout, user support, and rapid iteration across time zones.

Workforce management specialist · Oct 2022 – Jun 2024

• Owned headcount reporting and forecasting for a 3,000–4,000-person organization.
• Identified $1.2M in real-estate cost savings by analyzing lab and facility utilization data.

A Darle 20 ("Let's Go 20") — adarle20.com case study →

Co-Founder & CTO (solo developer) · Aug 2025 – Present · launched Mar 2026

• Architected and shipped the entire marketplace as solo developer — TypeScript, Next.js, Supabase/PostgreSQL, Stripe Connect, Vercel — running an AI-agent-heavy development workflow (Claude Code), with hands-on ownership of architecture, code review, and release.
• Grew to 1,400+ registered users, 127 hosts, and 2,100+ bookings in the first four months post-launch, with 200–400 unique visitors daily.
• Instrumented the funnel end-to-end — bookings, conversion, cancellations, refunds, host activation — and use the data to steer product and monetization decisions.
• Built the technology behind a flagship 251-player event at a 19,000-attendee convention, rated 4.96/5 by attendees.
• Integrated Stripe Connect for host payouts, platform fees, and OXXO cash payments — solution-designing payment flows around a low-card-penetration Mexican customer base, with automated refunds and transactional email.
• Run an autonomous multi-agent code-audit workflow (Claude Code) that reviews, refactors, and regression-tests the production codebase.

Freelance web development & consulting — remote

Self-employed · May 2019 – Oct 2022

• Advised a startup client on web-development strategy, saving $100k+ in agency fees.
• Built custom client solutions — an integrated web ordering experience and an affiliate-marketing site.
• Resolved a client security breach and restored their domains from email blacklists.

Dell Technologies — Austin, TX

Marketing intern · May 2018 – Aug 2018

• Built a propensity model (Azure ML) on Dell's historical customer database to identify cross-sell targets for a high-margin software product — surfaced ~20,000 qualified accounts representing an estimated $129M pipeline (segment-level average deal size).